Website Organization Blues? Here Are the Pages You Should Include on Your Website.
Don’t overthink this step. If you have completed the stalk Your Competitors exercise, you should have a better understanding of what pages to include on your site.
Here is my rule of thumb….
Don’t reinvent the wheel. Avoid using “cutesy” page titles and instead. keep it simple and generic. I know, generic sounds boring, but unless you are an abstract artist or The Riddler, it’s best to deliver page titles that allow your audience to easily navigate your site. After all, you are trying to solve a problem for your future client, not cause them more problems. If your site is hard to navigate, your bounce rate will be outrageous and your bank account will be empty. NO THANKS!
Here are my recommended page titles. Most websites should have the following pages plus any others that are relevant to your industry/business:
Home
This is essentially your “landing page” - have a nice catchy image, a beautiful memorable logo, and a navigation menu that is easy to navigate.
About
Tell your founder’s story here. Why are you in business, what steps did you take that led you here, what problem do you hope to solve for your clients?
Testimonials (or Reviews)
Why should someone hire you? Many service providers forget this page, but it’s SO important for customer acquisition! If you don’t have enough testimonials in the beginning, try to avoid faking them. Instead, offer your services for free or cheap in exchange for some killer reviews. Bonus, get them to leave the same review on Google or another rating site.
Services (or “Shop” if you are selling an item)
What are your services and how much do they cost? Make sure there is a clear CTA (call to action) on this page so your customers can books a session with you right away if they like what they see. Contact page- how can your clients get in touch with you? What are your hours?
Lastly, before I close out, refrain from making your navigation menu a mile long. If you have more than 6 or 7-page titles in your menu bar, you might need some help organizing your site….