Nicole Paulus

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Hesitant About Investing in Content Marketing? I Don't Blame You.

Hey there, how’s it going? How are you feeling? Did you sleep well? How were your dreams?

I am guessing if you landed on this page, you’ve got some marketing-related problems you need help sorting. And you’re in luck because I’ve got a bag of solutions.

If you are hesitant about investing in a marketing package, I don’t blame you. Investing in your business (and yourself) can feel scary. I’ve been there. In fact, it’s how I gained all this content marketing knowledge because I was too scared to hire someone else. The thought of getting ripped off or taken advantage of led me to deep dive into these topics and learn them on my own. But guess what? This harder not smarter approach was definitely not a shortcut. In fact, it took me over a decade to start implementing the practices I implement with my clients today.

Moral of the story? Don’t be like I was - stubborn, impostery, full of self-doubt, cheap - and consider investing in a content marketing strategy straight away. Why? Because you will start to connect with the people you are here to help even quicker (think 10 days vs. 10 years), because your gifts will be shared with the world even sooner, because when you share your ideas, your projects, your gifts you will feel ALIVE, like you have landed on your PURPOSE, like your STORY MATTERS. And that my friend, is worth every single penny.

You don’t have to hire me to do your content marketing for you. You don’t have to hire anyone, in fact. You can also find PLENTY of tutorials on Youtube about this stuff and DIY. But please, please PLEASE, make sure you do it!! Show up consistently on your blog, newsletter, and favorite social channels, and watch your audience grow.

If you do feel called to work together, however, here is an outline of the journey we will take together….

  1. We hop on an initial call to get to know each other, you share your pain points and I determine if I can help you grow your business organically.

  2. I send a follow-up email outlining which marketing package I think would work best. You can opt for the “hands off” approach - where I create all your content on your behalf OR you can opt for the “DIY approach” in which I provide a road map for you to follow and then you create the content yourself.

  3. After we align on a package and approach, I will delegate tasks and deadlines.

  4. From there, I will get started right away defining your marketing pillars from which your content will be created. From there I will also create a social media strategy for you to follow.

  5. Packages run for at least 3 months (because it takes time to build an organic audience. ) At the end of every month, we will jump on a call and discuss how well last month’s content performed as well as brainstorm new content ideas for the coming month.


Keen on learning how exactly I can help you grow your business and share your gifts with the world? Get in touch here.